Joint Chellenaire owners and energy clearing experts Helen Grundy and Claire Devonshire came to us wanting a rebrand for their life-enhancement business. We worked with them to build the foundations of brand strategy, discovering key aspects of the business such as values, mission, USP and drawing on them to design a new identity including logo and strapline, colour palette, typography and imagery. Our final design includes the converging rings – a graphic device highlighting the unique connection between Helen and Claire, their work with clients and also the 3 areas covered in their coaching business, namely life, business and home alignment. We took the idea of connection into their business cards – when Helen and Claire’s cards are put together they connect the rings.


Learn more about this fascinating business here.




Client: Chellenaire

Category: Branding


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